Home Examples of work Umbrian Tourist Board – Book Launch

Karol Marketing carried out a series of activities covering social media, journalist liaison and events for the launch for the Umbrian Tourist Board’s travel guide, ‘The Way of St Francis’. The activities included:

  • Thought-provoking boxed invitations filled with authentic olive leaves, stones and scented coffee beans from Umbria
  • A bespoke bookmark for journalists, featuring potential story angles
  • Press trips for travel correspondents to the region
  • A highly successful event with attendance from over 80 journalists
  • A team of native speakers presenting and engaging with guests at the event
  • A 20 minute interview with the book’s author Sandy Brown on Premier Christian Radio  with the potential for 1.3 million to hear
  • 400,000 opportunities to see information about the book via print and online
  • 1,335 direct interactions via social media (retweets and sharing of posts)
  • An opportunity for author Sandy Brown to write the ‘A great little place I know’ column for The Guardian

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